How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
With Mischief as Its Agency of Record, Carter’s Wants to Push the Boundaries of the Kids Category
The children’s apparel brand looks to appeal to the next generation of parents.
Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
Interactive Toy Brand Tonies Taps Anomaly as Its Agency of Record
Anomaly's Berlin office has been tasked with overseeing the brand's strategy as Tonies enters new markets.
iProspect Expands Duties for Ferrero Group, Winning the US Market
The chocolatier is now the largest account on the agency's roster.
Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe
The change comes as Spotify's undergone rounds of layoffs.
R/GA Is Making BBC Studios’ First U.S.-Focused Brand Campaign
The broadcaster is building its presence and awareness across North America.
Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
The win validates Deutsch LA's integrated offering.
Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe
The agency will work across Universal Orlando's portfolio of parks, including the upcoming Epic Universe.
Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations
The agency is expanding Build-A-Bear's fanbase through various initiatives, including in-store, online, and original programming.
With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Some agencies attribute their significant revenue growth to the onslaught of B2B work.
Snacking Tomato Company NatureSweet Picks Bakery as New Agency of Record
Snacking tomato company NatureSweet picks Austin-based Bakery as new agency of record.
How Häagen-Dazs Aims to Return to Its Glory Days With BBH
Publicis-owned BBH was named as Häagen-Dazs' global creative agency, with a new brand platform and identity planed for 2025.
Geico’s Caveman Is Slighted by the Gecko in the Latest Insurance Saga
The Gecko gets a documentary while the Caveman is relegated to a bitter colleague.
DoorDash Picks Wieden+Kennedy to Lead Brand Strategy and Super Bowl Campaign
DoorDash will introduce the 'Your Door to More' brand platform in the Super Bowl.