Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems
Pitching for new business is filled with problems. Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback. [...]
Costa Coffee Taps Wunderman Thompson to Drive Global Growth
WPP agency named global strategy partner and U.K. creative agency of record.
Ogilvy Continues Hot Streak, Snagging H&R Block Without a Formal Review
Filing taxes is typically one of the biggest financial moments of the year for most people. It’s a moment that H&R Block thinks it can build on to reposition itself [...]
The Martin Agency Wins 3 More Accounts—All Without a Pitch
CEO Kristen Cavallo said that through the agency's and her own prior relationships, The Martin Agency has added about $20 million in new revenue without going through the full-blown pitch [...]
McCann Detroit and MRM Media Tap Stranger Things’ Brett Gelman in Their First Spots for Canon
The ads will debut during the Emmys.
Video Game Company Unity Names Media.Monks its First Media AOR
It selected Media.Monks following a competitive pitch process.
Barkley’s Hot Streak Continues After Red Lobster Makes the Indie Shop Creative AOR
The Kansas City agency also won back Planet Fitness from Publicis
American Airlines Chooses Walton Isaacson as Its Creative Agency of Record
The two first partnered on diversity in December and still focused on inclusion.
Inside Audi’s 15-Year Relationship With VB+P
Venables positioned the brand as a rich old guy’s progressive grandkid.
Tripadvisor’s Viator Adds Fig as Creative AOR in Hopes of Becoming a Household Name
The brand also selected Ocean Media as its media partner.
Bud Light Picks Anomaly, Bud Light Seltzer Selects The Martin Agency as Creative Agencies of Record
Exclusive: Hear from the brand and shops on the review.
Publicis Nabs a Bulk of Mondelez’s Global Media Business
The agency now manages 70% of the brand’s media.
General Mills Names VCCP as International AOR for Old El Paso
The appointment will see the first work produced for January 2023.
D&AD Names Global Media Buyer to Support Growth Ambitions
Space & Time has been appointed following a partnership for a previous initiative.
Anytime Fitness Selects Mischief as Its Creative AOR
The brand made its decision 10 minutes into its call with the shop.