The Metropolitan Museum of Art Names AKA NYC as Its Agency of Record

The Metropolitan Museum of Art's decision to make AKA NYC its agency of record comes right before the institution celebrates its 150th year.

TripAdvisor Sends $150 Million Global Creative Account to Mother

Havas was recently named global media agency of record for the travel recommendation site.

Omnicom and Publicis Groupe Big Winners in $2.2 Billion Disney Media Review

The review encompassed all the company's properties, including 20th Century Fox.

Accenture Takes Creative In-House, With Droga5 as Lead Agency

The move ends its relationship with TBWA\Chiat\Day New York.

Wunderman Thompson Retains Creative Duties for Marine Corps

WPP agency will provide marketing and advertising support for recruiting efforts.

AccuWeather Taps Huge to Handle Digital Initiatives

The agency is creating a new app for the weather forecaster.

Vodafone Sends Global Media Account to Carat

The appointment comes as the British telecom is continuing to build up in-house buying capabilities.

Holding Company Plan A and Badger & Winters Back Out of Deal as JCPenney and Agency Split

Last year's agreement was never finalized.

Diageo Is Reviewing Its $320 Million Global Media Account

Carat is the current media agency for the spirits company, maker of Smirnoff and Guinness among others.

A Smile Gets You Out of Awkward Situations in Delta Dental’s Campaign

Digitas debuts its first work for the insurance provider, going beyond the "rational messaging" the industry relies on.