R/GA Will Brighten Up Mattress Firm’s Messaging as New Creative Agency of Record
The agency beat out six others to be named new creative agency of record.
A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR
The agency sealed the $75-100 million deal with its tech-infused approach.
Tommy Hilfiger Hires New Global Creative Agency to Grow Gen Z Reach
The fashion brand aims to expand its audience and increase engagement with Gen Z.
Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP
Agencies' sole alternative is financing at their own cost through a third party.
Philips Domestic Appliances Names Droga5 London Global Creative Agency
The three-year contract will see the business move out of Ogilvy.
Harman International Consolidates Global Advertising and Media Into Havas Group
The appointment will cover brands including Harman Kardon, Revel and JBL.
Arts & Letters Will Revive the ‘This Is SportsCenter’ Campaign as ESPN’s Lead Creative Partner
The agency has steadily picked up work for the sports network.
Amazon-Bound iRobot Hires VMLY&R Commerce for European Brand Growth
The brief will also include new product promotion from the Roomba vacuum creator.
Ford Picks Wieden+Kennedy as Its Global Agency Partner for Creative and Brand Strategy
The car brand scales back its relationship with BBDO
San Antonio’s Pearl District Taps Austin-Based Bakery as It Embarks on Its Next 100 Years
The former brewery selected Austin-based agency Bakery after a formal review.
505 Games Extends Havas Entertainment’s Media Buying Remit, Increasing Billings 12-Fold
The new international brief is taken forward from the previously U.K.-only partnership
Glanbia Performance Nutrition Names Horizon Media Its AOR
The SlimFast parent company is moving its $40 million business to Horizon Media.
Instagram: How to Turn On Post Notifications for an Account
Peple can receive alerts when their favorite users share new content.
Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems
Pitching for new business is filled with problems. Pitches are too long, often dragged out for no reason, expensive and filled with secrecy and a lack of communication and feedback. [...]
Costa Coffee Taps Wunderman Thompson to Drive Global Growth
WPP agency named global strategy partner and U.K. creative agency of record.