MGM Resorts Names Mischief Creative AOR for Entire Portfolio
The agency won the business without a pitch.
T-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy
T-Mobile chose Dentsu Creative to help with sponsorship, differentiation, digital, audio and Hispanic audiences.
The 10 Most Significant Agency Account Changes in 2023
There was no shortage of significant reviews this year, as accounts including Verizon and Uber changed hands.
VML Wins Ice Cream Brand Breyers for Strategy and Creative
Breyers, the fourth-leading ice cream brand in the U.S., has picked the new VML as its creative agency of record.
Inside the Pitch: Why Papa Johns Named The Martin Agency Its Creative Agency of Record
Papa Johns ended its four-month review of its creative and media accounts, picking The Martin Agency and Carat respectively.
Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad
To disrupt the real estate category, Opendoor will make a splash in the 2024 Super Bowl ad with a spot created by Adweek's Agency of the Year, Mischief.
Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners
The publisher will sever its nearly ten-year partnership with incumbents The&Partnership and mSix&Partners.
Agency New Business Consultants Give the Do’s and Don’ts of Building a Strong Pipeline
Agencies must say 'no' more often.
WeightWatchers Names Gut Miami as Global Creative AOR
The brand is growing following its entry into the clinical telehealth space.
Bed Bath & Beyond Markets Its Comeback as ‘An Icon Returns’ in First Work From Arts & Letters
A new integrated marketing campaign brings coupons out of home.
Why One Consultancy Launched a Premium Subscription for Agency New Business Leads
NBZ Partner's membership tier is one of few resources available to new business pros, who are finally talking to each other.
Virgin Voyages Awards Its $65 Million Global Media Business to Hearts & Science
GroupM's EssenceMediacom initially won the business, but a source told Adweek 'unforeseen operational concerns' prevented an easy transition.
Banking App Chime Names AKQA Its Integrated Marketing Agency
The partnership looks to redefine financial services, user experiences and lead the digital transformation of the financial sector.
Quilted Northern Selects Orchard as New Creative Agency
New work will launch in the second half of 2024.
BMF Finds New Gear as Lamborghini America’s Experiential Agency of Record
The supercar brand is celebrating 60 years and introducing its electric future.