A Marketer’s Guide to 5G and XR in 2023
5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.
Bell, Snap Team Up on 5G AR Multiuser Experience at Toronto Raptors Games
The lens will be available at four Welcome Toronto games at Scotiabank Arena.
GE and Verizon Team Up to Test New Industrial Uses for 5G
The partnership will span projects across healthcare, energy and aviation.
After Shedding WarnerMedia, DirecTV and Xandr, Here’s How AT&T Will Connect With Customers
But first, Kellyn Smith Kenny needs to refocus the carrier's message.
T-Mobile Offers International Data and Gas Discounts as Part of New Travel Campaign
The carrier is betting on a surge in travelers this summer.
Jim Carrey Dons His Cable Guy Coveralls to Test Out Verizon’s Home Internet
The carrier's spot plays on the 1996 comedy classic.
Zach Braff and Donald Faison Host a Musical Scrubs Reunion in T-Mobile’s Third Ad
The carrier said it bought an extra ad slot to promote its home internet.
Dolly Parton and Miley Cyrus Host a Mock-PSA in T-Mobile’s Super Bowl Spots
The country stars are teaming up to 'rescue 5G phones' from Verizon and AT&T.
Dolly Parton and Miley Cyrus Will Star in At Least One of T-Mobile’s Super Bowl Spots
The musicians star in at least one of the carrier's Super Bowl ads.
Jim Carrey Will Reprise His Role as the Cable Guy in Verizon’s Super Bowl Ad
The spot will promote the carrier's 5G internet services.
How Carriers Are Trying to Sell Consumers on 5G
Surveys show people are largely reluctant to switch as enticing use cases remain elusive.
The 4 Questions Part III: How Leaders Can Rise to Today’s Challenges
From globalization to the rise of AR and remote work, leaders are being tested like never before.
Facebook, Google to Take Part in Apricot Subsea Cable System Project
The 12,000-kilometer-long cable will connect Guam, Indonesia, Japan, the Philippines, Singapore, Taiwan.
What Marketers Need to Know About 5G as It Exists Right Now
Next-gen network is still far from reaching its potential, but use cases are beginning to emerge.
AT&T Doubles Down on AR and Cloud Gaming in Effort to Get Consumers Excited About 5G
The telecom unveiled a flurry of new tech partnerships this week.