For its 40th anniversary in 2019, Adweek reflects on four decades of visionaries, trends, and innovative approaches to marketing and media. Adweek’s 40 Years Bold takes an inside look at how the advertising industry has changed and evolved. Pulling stories both from Adweek’s archives and the mainstream media, 40 Years Bold is a collection of pieces that offers readers a greater awareness of the people, events, technologies and campaigns that made a notable impact on advertising as we know it.

Alt Image Text
Alt Image Text

33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement

Using shock to raise awareness of teen pregnancy.

Alt Image Text

This Head-Turning Calvin Klein Campaign Turned the Head of the Feds

When cute young models look a little too young.

Alt Image Text
Alt Image Text

How Adweek Helped This Startup Build Its Business

Raven PR was just starting up. Giant Spoon took note. "And the rest is history."

Alt Image Text

CMOs and Founders Share What Adweek Means to Them and Others in the Industry

They also say how it helps inform them on strategies and who to look toward for inspiration.

Alt Image Text

How Police Drummer Stewart Copeland Found a New Beat—in Advertising

Writing for TV spots was 'the real world,' the rock star told us.

Alt Image Text

When Death Cigarettes Lit Up the Field of Noxious Marketing

If you're going to smoke, you might as well dig death.

Alt Image Text
Alt Image Text

Those Fuchsia Planes of the Now Defunct Wow Air Recall the Once Beloved ‘Jellybean Fleet’

A look at Adweek's reporting on Braniff International 37 years ago.

Alt Image Text

Over 3 Decades Ago, Wendy’s Made History With ‘Where’s the Beef?’

In a 1985 issue, Adweek proclaimed Clara Peller 'America's first octogenarian star since George Burns.'

Alt Image Text

Back When Computer Mouses Were New, This Cat Took Care of the Demonstration

In 1986, Commodore found a unique (and very cute) way to market its newfangled product.

Alt Image Text

What Marketers of Ketchup, Mattresses and TV Have in Common

As we celebrate 40 years, we're asking CMOs what Adweek has meant to them.

Alt Image Text
Alt Image Text