In our Outlook content, Adweek editors highlight news, regulations, events, and all other topics that will impact the advertising industry throughout the new year and beyond. These emerging trends and how they affect marketers’ messaging can significantly impact the customer experience, boost brand awareness and conversion rates.

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Adweek Podcast: The Hispanic and Latinx Audience Loves Fútbol and Football

TelevisaUnivision evp Steven Wolfe Pereira on why brands need to genuinely get to know the Latinx consumer.

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Advertisers’ Biggest Predictions for 2024

Watch all the panels from ADWEEK's annual Outlook event.

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Navigating the Intersection of Finance and Innovation With BNY Mellon’s Natalie Sunderland

Natalie Sunderland, chief marketing and communications officer at BNY Mellon,discusses her career transition from tech startups to joining BNY Mellon.

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There’s No ‘Vs.’ Between Brand and Performance Marketing

Adweek Outlook 2024 panelists from Brainlabs, SeaWorld and BNY Mellon remove the "vs." lodged between brand and performance marketing

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Paramount Denies Any Nickelodeon Super Bowl Ad Sales Struggle

Paramount ad sales chief John Halley said Nickelodeon Super Bowl ad sales are strong, denies any struggles.

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CMOs Will Take More Control Over Product in 2024

In 2024, marketers must navigate the famous 4Ps a little differently.

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No Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave Behind in 2024

Metrics like CPA and CPM are less fit for a world without third-party cookies.

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Don’t Be Boring: How Tums and Orchard Take Calculated Creative Risks

Tums has partnered with DraftKings for a Super Bowl 58 promo, a departure from its previous Big Game marketing.

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How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands

Execs Kerry McKibbin, Emma Armstrong and Wanda Pogue explain their shifting business models.

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TelevisaUnivision and Known Partner to Better Reach Hispanic Consumers

Forging authentic connections takes teamwork and more Outlook 2024 insights.

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Outlook 2024

What the year ahead will bring for marketing, TV, creativity and more.

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The TV Streaming War Enters Its Messy Era

From bundling to licensing, the lines between streaming and linear continue to blur in 2024

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Creativity Outlook 2024: Talent Is Seeking Renewed Purpose Amid Upheaval

With burnout on the rise, creative leaders need to prioritize nurturing talent to remain competitive.

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Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Google's cookie deprecation and gen AI is upending the open web and search.

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In 2024, Expect Tensions to Rise With Global Temperatures

Adland is more aware than ever of its climate responsibility. The question that it must answer is where the scope of that responsibility ends.