Google, Wieden, R/GA Win Cyber Grand Prix

Honored for Arcade Fire video, Old Spice responses, social currency system

Google Creative Lab, Wieden + Kennedy, and R/GA each won a Cyber Grand Prix at the 2011 Cannes Lions on Wednesday—for an Arcade Fire video, the Old Spice response campaign on YouTube, and the "Pay With a Tweet" social-media currency system, respectively.