Brand MarketingDroga5 Wins Outdoor Grand Prix for Jay-Z’s ‘Decoded’ CampaignBy Tim Nudd|June 21, 2011 ShareBy Tim Nudd|June 21, 2011 Share Droga5 in New York nabbed the Grand Prix in Outdoor at Cannes on Tuesday for its playful, ingenious and grand out-of-home campaign for Jay-Z's autobiography, Decoded. The campaign was a scavenger hunt. The agency hid all 320 pages of the book (mostly blown-up versions) in outdoor spots in 13 cities, in locations that related in some way to the text on each page—at the bottom of a pool in Miami, on cheeseburger wrappers in New York, on clothing racks, in subways, on rooftops, on traditional billboards, in the lining of a leather jacket, on the felt of a pool table, etc. The people who found the pages first, and checked them in on a Bing-sponsored website, got a chance at two tickets to any and all Jay-Z concerts for life. More images, and a full list of all the Gold Lion winners in Outdoor, after the jump. The Gold Lion winners in Outdoor are: • Dentsu Tokyo for (separately) Toshiba and the Kyushu Railway • JWT Shanghai for Samsonite • Y&R Dubai for Harvey Nichols • BBH London for Google • Leo Burnett Moscow for Lego • Fuel Lisbon for Amnesty International • Lowe-SSP3 in Bogota for Colombia's Ministry of Defense • Y&R Thailand for LG Electronics • Ogilvy Argentina for Coca-Cola • SS+K New York for Honest Tea • JWT New York for Human Rights Watch • Saatchi & Saatchi London for T-Mobile • Mother New York for Target • Cheil Worldwide in Seoul for Tesco More images from Droga5's Decoded campaign: Adweek Adweek