Much has been said about reimaging the in-store and online experience to make it as engaging as possible. But if your merchandising, inventory management and logistics aren’t up to par, [...]
Current methods for measuring and driving brand growth in a crowded marketplace aren’t cutting it anymore.
Markets fluctuate. Competitors come and go. And new technologies, data sources and smart machines are rewriting the story of the customer experience (CX).
What consumers want and need from brands has shifted wildly over the past month. Nevertheless, you need to understand the creative strategies, technologies and perceptions that will shape the customer [...]