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The New Golden Age of Television Advertising

Advertising is in lockstep with the technology, letting brands experiment with creative geared toward specific audiences and measure the impact of their ad spend.

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Swap Ad Fatigue for Ad Intrigue

As ads continue to creep into every crevice of consumer lives, the potential for viewers to experience ad fatigue is also high.

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Merge Creative and Media to Make CTV a True Performance Channel

Technology, paired with creative and media, can help brands navigate the new landscape of TV advertising.

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CTV Can Power Your B-to-B Campaign

B-to-b marketers have traditionally used paid search for their campaigns, and the know-how they’ve gained from SEM can be applied to another powerful channel.

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Is Your Father’s Day TV Campaign Set Up for Success?

Brands looking to get shoppers’ attention as they hunt for the perfect gift for dad need to consider timing, targeting and messaging as they formulate their TV ad campaigns this [...]

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Your Complete Guide to CTV Audience Data

You know CTV is the fastest-growing ad channel and that it’s an exciting opportunity for brands of all kinds.

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Why CTV Will Be Critical for Driving Q4 Holiday Performance

This upcoming holiday season, consumers will be behaving differently than years past and changes in data tracking have put tried-and-true ad strategies under a cloud of uncertainty.

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What $1 Billion in Transactions Can Teach You About CTV Success

Advertisers across the board are leveraging CTV to tackle common marketing challenges with great success. So why not learn from the best?

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Performance Marketing on TV Is Here to Stay

The pandemic pushed consumer adoption of connected TV over the edge, and forced advertisers and marketers to refocus on driving performance.