To understand who your audience is so you can make a solid match, you need to put in the work to get it right.
The era of imprecise targeting and outdated metrics has come to an end for TV advertising.
The industry is now in the midst of the next big event, an ad renaissance sparked by one of the fastest-growing channels in ad land: connected TV.
Many CTV advertisers feel they have to choose between top-of-funnel prospecting or lower funnel revenue generation, but a better strategy may be to do both.
CTV has made it possible for smaller brands to compete with industry giants on the TV screen.
When you can offer value without selling your brand, you’re no longer just another company vying for attention.
Whether you’re a B2C or B2B brand, using CTV as a performance channel yields quantifiable results.
While many brands will still focus on awareness, a growing number of advertisers are looking to take advantage of CTV’s ability to drive measurable, full-funnel results.
Connected TV promises new approaches to campaign creative, so why are so many advertisers still using linear TV tactics?
Get up close and personal with three brands to understand why they’ve made the jump into CTV and ultimately, how they became successful CTV advertisers.