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Whether in Romance or ROAS, Matchmaking Is Key to Success

To understand who your audience is so you can make a solid match, you need to put in the work to get it right.

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2 Industry Pioneers Chart the Course for Performance Marketing in 2024

The era of imprecise targeting and outdated metrics has come to an end for TV advertising.

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Streaming TV Will Bring On the Next Ad Renaissance

The industry is now in the midst of the next big event, an ad renaissance sparked by one of the fastest-growing channels in ad land: connected TV.

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CTV Performs Better When It Focuses on Both the Upper and Lower Funnel

Many CTV advertisers feel they have to choose between top-of-funnel prospecting or lower funnel revenue generation, but a better strategy may be to do both.

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CTV Is the Key to Rapid Growth for Small Businesses

CTV has made it possible for smaller brands to compete with industry giants on the TV screen.

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To Build Trust in Your B2B Marketing, You Have to Kill Your Brand

When you can offer value without selling your brand, you’re no longer just another company vying for attention.

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TV Advertising Innovation Starts With Performance

Whether you’re a B2C or B2B brand, using CTV as a performance channel yields quantifiable results.

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Turn CTV Into Your Brand’s Growth Engine

While many brands will still focus on awareness, a growing number of advertisers are looking to take advantage of CTV’s ability to drive measurable, full-funnel results.

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CTV Advertisers Are Foundering Using Linear TV Creative

Connected TV promises new approaches to campaign creative, so why are so many advertisers still using linear TV tactics?

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Who Are the New TV Advertisers?

Get up close and personal with three brands to understand why they’ve made the jump into CTV and ultimately, how they became successful CTV advertisers.