Are Your Ads Emotionally Unavailable? Research shows there is still a significant and exciting correlation between the emotions an article elicits and the engagement rate of the ads within it. 4 Metrics That Impact Your Mobile Web Ad Performance Four interrelated attributes deliver higher performance and expanded reach for mobile advertisers. To Better Understand Mobile Behavior, You Need to Consider More than Apps Consumers today spend nearly 70 percent of their digital time on mobile. 3 Things About Mobile Ads That Aggravate Consumers Figuring out what works and what doesn't in mobile can often be a challenge. Consumers are picky about what they want to see on their phones, and misguided campaigns can push them away instead of winning them over. Here’s What Different Mobile Ad Formats Do to Your Brain Why do some mobile ad formats scream out "engagement" and others just annoy the heck out of people? Maybe it's the message, but more likely it's the response they trigger in your brain.