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The Answer to Complex and Dated Programmatic

Today’s programmatic advertiser must manage a range of challenges and still must be able to coordinate across various channels consistently and meaningfully.

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The 4 Pillars of Simplified Campaign Planning

Media planning has grown increasingly complex, but it can be simplified by aligning with the four pillars of campaign planning.

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How to Snag a Streaming Audience’s Attention

An engaged audience is hard to come by—61% of consumers will divert their attention to something else when an ad airs.