iabSponsor Content from What Direct-to-Consumer Marketing Can Teach Legacy Brands In recent years, a wide variety of direct-to-consumer companies (like Away) have come on the scene—and we’ve shaken up traditional marketing in the process. For Video Advertising’s Future, It’s the Content, Not the Technology In the far reaches of the foreseeable future, the bulk of TV and digital video viewers will be people who have abandoned—or never even had—traditional pay TV subscriptions. The Era of People-Centric Advertising Has Arrived Consumers are "disrupting" the advertising world, to borrow one of the tech industry's favorite terms. For digital advertisers, this may seem like a difficult fork in the road. And it is.