It’s time to stop trying to figure out who consumers are, and instead shift to figuring out how to meet them in the moment. 49% of brand marketers look to [...]
Advances in machine learning are opening up a more nuanced and sophisticated approach to contextual targeting. But it’s up to advertisers to ask the right questions.
There can be too much of a good thing. In the world of digital targeting, it’s the recent proliferation of contextual intelligence vendors.
Trust issues? Brand safety? Data privacy? They're big hurdles for marketers today, but they don't have to throw your digital strategy out of whack.
Top digital executives weigh in on current brand safety challenges and the future of the industry.
New research on the measures marketers are taking to stay protected from unsafe content has been released.
How computer vision technology can improve your approach to visual marketing.
Most practices brands use for their regular sports and entertainment sponsorships aren't appropriate to esports. Here's your guide on how to evaluate esports organizations, execute an esports sponsorship and measure [...]
The Rebirth of Contextual Advertising… or How to Save Your Brand from Being Creepy, Unsafe and Irrelevant
Triggered by privacy laws like GDPR, brand safety challenges from programmatic buys and the need for personalized experiences, contextual advertising is back on top.
Here’s the reality of digital video advertising: Pre-roll really annoys viewers. But advertisers still think it’s their best option.