Closing the Loop on the Consumer Journey
Through location intelligence, marketers can map, target and measure offline consumer behaviors. Yet not all location data is created equal. It’s imperative for marketers to use an anonymous dataset that [...]
New Measurement, New Targeting and a New World for TV
Across America, families still gather after dinner to watch TV. But what that looks like today is very different from what it was just a few years back.
Fix the Blind Spot in Your Social Media Metrics
Are your social media ad campaigns generating IRL results?
How Location Data Defines the Customer Journey
For many marketers, the biggest challenge to charting the customer journey is accurately understanding offline behavior.