Is 2019 Your Year to Embrace Location Intelligence?

2019 needs to be the year that you truly leverage location intelligence.

If You Want to Know the ROI of Your TV Buys, Start Using Footfall Attribution

TV ads are now much more effective in gauging performance because they’re able to close the loop on the customer journey and identify the moments that lead to actual purchase.

Non-Traditional Audiences Are Changing Linear TV

TV can now become part of a measurable cross-channel campaign that starts in the living room and ends at the cash register.

Brick and Mortar’s Not Dead. It’s Just Different

About 90 percent of people still buy in-store, so your data-driven marketing needs to take that into account.

Hey Creatives: Data Can Amp Up Your Success

It’s not unusual for creatives to think that the data revolution doesn’t apply to them.

Closing the Loop on the Consumer Journey

Through location intelligence, marketers can map, target and measure offline consumer behaviors. Yet not all location data is created equal. It’s imperative for marketers to use an anonymous dataset that […]

New Measurement, New Targeting and a New World for TV

Across America, families still gather after dinner to watch TV. But what that looks like today is very different from what it was just a few years back.

Fix the Blind Spot in Your Social Media Metrics

Are your social media ad campaigns generating IRL results?

How Location Data Defines the Customer Journey

For many marketers, the biggest challenge to charting the customer journey is accurately understanding offline behavior.