Beautiful Things Happen When Video Meets Display
As much as marketers love and trust display, they can’t stop change. With CTV catching the eye of consumers, is it possible that there’s a spark between display and video?
How Agencies Can Deliver Performance Goals This Holiday Season
With the rise of COVID-19, everything shifted. People adapted how they shop, work, and learn, and businesses adjusted how they operate.
Your Guide to the Retail Media Ecosystem
As the shopper journey increasingly moves online, retail media provides an innovative way to advertise near the digital point of purchase.
Retail Media Doesn’t Need Walled Gardens
The retailers thriving today are the ones that have innovated and evolved. They’ve also built strong retail media businesses, inspired by Amazon, that leverage the power of unique audience data.
What Advertisers Really Need to Know About Deep Learning
Humans have a predilection for calling every new technology a revolution. While some innovations do change industries, the reality is that most don’t make much of an impact.
Why France Is the Next Silicon Valley
Historically, France has represented the crème de la crème in art, architecture, culture and cuisine. But perhaps lesser known is that France is also an epicenter of technology and innovation.
Data and Collaboration Will Win the Omnishopper
A new type of consumer has emerged: The “omnishopper,” one who browses and buys across devices and screens, online and offline.