AI’s Impact on the Future of Storytelling
As consumers are bombarded with ads and messages, a compelling and personalized story has the power to cut through the noise and capture a scarce commodity: attention.
Great Customer Experience Requires a Single Source of Truth
You need to be able to know each individual that you have in your CRM and marketing automation system so that you can identify them as they move across the [...]
7 Factors to Consider When Choosing a DSP Partner
Finding the right demand-side platform (DSP) partner to help you manage your digital advertising can be daunting. We suggest focusing on seven key areas to find a partner that can [...]
4 Questions You Need to Ask About Media Measurement
Build the right framework to measure and optimize your ad campaigns.
5 Ways Digital Targeting Is Taking Over Analog Media
Data-driven, automated media buying doesn’t just apply to digital channels.
This Is What a (Brand) Safety-First Approach Looks Like
Brand safety is hardly a new issue, but it recently returned to the forefront.
Are Robo-Advisors the Key to Improving Customer Experience in Finance?
Take emotion out of investing. That basic maxim of financial success—that the euphoria of an up market, the anxiety of tumbling stock prices can cloud your thinking when it comes [...]
Conversational Commerce Is What Retail Is Talking About Today
Think back to the best shopping experience you ever had. Chances are it involved a well-informed and upbeat salesperson who engaged with you, asked about your needs and guided you [...]
How Restaurants Are Pioneering Digital Customer Experience
Imagine this: You’re driving the family to Grandma’s lake house for summer vacation. After six hours on the highway, the kids are rowdy and hungry, so you take the next [...]
These Brands Are Killing the Wearables Game in Brazil
It’s safe to assume that many athletes competing in Brazil trained extensively with the help of GPS watches, heart rate monitors, connected garments or other wearable technologies. And while the [...]