Zulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads

Deal site's first work from Office of Baby

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“The whole world will be licking my legacy from their sticky fingers.” “Why don’t you try growing more feet for all those shoes?” “This got so dark. Quick, cut to a dog.”

Such lines punctuate Office of Baby’s first campaign for e-commerce platform Zulily, which presents silly situations and crackpot comedy in an effort to show the delight that shoppers experience when discovering deals on the site.

“The same way Zulily surprises their audience with unexpected sales and unique products every day, we wanted to surprise the viewers of these ads by not necessarily adhering to a uniform setup and punch line,” says agency creative chief Paul Caiozzo.



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