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DALLAS When American Airlines launched its first brand-image campaign in more than a decade, it took a slightly different approach in the Hispanic TV work created by Zubi Advertising Services than it did in previous efforts.
In four English-language spots from Interpublic Group’s TM Advertising, Irving, Texas, American uses humor to illustrate the tagline, “We know why you fly.” In the Spanish-language spot created by independent Zubi, Coral Gables, Fla., the mood is much more poignant and nostalgic.
Shot
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