ZPFM Lands Bravo’s $15 Mil. Biz

Bravo Networks has consolidated creative duties for its estimated $15 million ad account at Ziccardi Partners Frierson Mee.

The decision to consolidate came after some of the small agencies that Bravo uses for projects submitted creative ideas for the cable channel’s new original series, Musi cians.

“Ziccardi has some fresh, smart ideas, and we’re always looking to take the creative to the next level,” said Caroline Bock, Bravo’s svp of marketing.

The film and arts network, which is owned by Cablevision, has worked with Grey’s GWhiz! Entertainment and Indika, both New York, on var ious projects. Optimedia handles media planning and buying. Bock would not comment on agencies involved in the pitch.

Premiering Feb. 4, Musicians re sembles Bravo’s highest-rated series, Inside the Actors Studio, with rock journalist and Roll ing Stone contributing editor David Wild interviewing a different musician each week. The show also fea tures a musical performance by each guest. Lou Reed is the first, followed by Sheryl Crow, Barry Man i low, Tony Bennett and Blon die’s Deb orah Harry and Chris Stein.

A TV spot with Reed breaks Jan. 25; radio and print will be next.

New York-based ZPFM was formed in November when Ziccardi Partners merged with Frierson Mee + Partners. The new entity claims $100 million in billings. Other accounts include Fortunoff, Annie Sez, Mumm Champagne and Fam ily Circle magazine.