How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Waving a lighter in the air has been a live music must since the inception of the rock 'n' roll power ballad. But these days, it’s become far less acceptable to smoke—especially in public spaces such as concert venues—and lighters have been largely supplanted by cellphones in terms of pants pocket real estate.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in