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The Zimmerman Agency’s first advertising for electricity provider Green Mountain Energy puts kids front and center.
TV, outdoor and print ads broke in Texas last week. With deregulation set for January, the field is already crowded with marketers targeting the state’s 6 million electric customers.
In the Tallahassee, Fla., shop’s 30-second spot, fresh-faced and environmentally aware children use the key word “Someday … ” to tell what they want in the future. “Someday, I want five kids,” says one.
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