Zim’s Kids Promote Texas Energy

The Zimmerman Agency’s first advertising for electricity provider Green Mountain Energy puts kids front and center.

TV, outdoor and print ads broke in Texas last week. With deregulation set for January, the field is already crowded with marketers targeting the state’s 6 million electric customers.

In the Tallahassee, Fla., shop’s 30-second spot, fresh-faced and environmentally aware children use the key word “Someday … ” to tell what they want in the future. “Someday, I want five kids,” says one. “Someday, I want to be an artist,” says another. The refrain shifts to what they want today. “Today, I want clean air … ” The ad continues with youngsters describing GME’s energy-producing windmills.

“This is a category where the war is based on price and the price of Green Mountain is the same or slightly higher,” said agency senior vice president and creative director Eddie Snyder, who created the spot with copywriter Kevin Rhodes. “We’re not saying we’re saving money, but creating a better world. Who better to tell that story about the future of our world than children?”

TV runs through August in Houston and Dallas on cable and network affiliates. Print appears in The Dallas Morning News and the Houston Chronicle.

GME is based in Austin, Texas.