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FORT LAUDERDALE, FLA. Omnicom Group’s Zimmerman here has added national retailer Ashley Furniture HomeStores to its roster following a review.
The agency projected 2009 media spending in excess of $50 million. All told, Ashley spent $100 million last year on ads, per Nielsen. With 400 locations, the Arcadia, Wis.-based chain ranks among the top-selling furniture brands in North America.
Zimmerman picks up both creative and media duties on the account. New work for the client is slated to break in the third quarter.
John Disa, client president, said his familiarity with Zimmerman’s approach to advertising helped seal the deal.
Indeed,
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