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ATLANTA Zimmerman Advertising said it is preparing its first major campaign for Shopko, a Green Bay, Wisc., retailer that selected the Omnicom Group agency for creative and media chores following a review.
The agency estimated billings at $40 million. According to TNS Media Intelligence, the client spent less than $100,000 last year.
Shopko currently relies mainly on print advertising, in-store promotions and direct mail. Broadcast will join the mix next year.
Zimmerman in Fort Lauderdale, Fla., has been tasked with repositioning the company to compete with larger rivals Target and Wal-Mart.
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