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ATLANTA-With roots in the United Kingdom, QSP Financial Information Systems is seeking to grow its business in the U.S. via help from its newly appointed agency of record, The Zimmerman Group, a small shop in Durham, N.C. Sources estimated the budget at $1 million.
Addie Kline, vice president of marketing for QSP Financial Information Systems’ American operations in Raleigh, N.C., was introduced to Zimmerman in August while consulting for a local software company.
“I had gone through an agency review and I looked at five different agencies,” said Kline, who joined QSP in September.
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