Zimmerman Goes 'Brand-Tailing'

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Omnicom Shop Makes Miami Acquisitions
ATLANTA–Jordan Zimmerman’s plan to create a new advertising dynamic, “brand-tailing,” is a step closer to reality with the acquisition of the Ad Team and Ad Production agencies.
Financial terms were not disclosed.
Zev Auerbach, president of Ad Team, becomes a creative director at Zimmerman & Partners. Martin Schleifer, president of Ad Productions, will handle art direction.
Both Miami agencies will be closed; their employees will be offered positions at Zimmerman
Zimmerman, chairman and chief operating officer of Zimmerman & Partners in Fort Lauderdale, Fla.,







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