Zimmerman Adds Fla. Anti-Smoking Biz

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NEW YORK The Zimmerman Agency in Tallahassee, Fla., said it has been awarded the Florida Tobacco Prevention account, a new initiative, following a review.

The contract is valued at $17 million, for one year and the objective of the anti-smoking program is to educate Florida residents and business owners about the negative effects of tobacco.

The dangers of smoking, smokeless tobacco and second-hand smoke will all be stressed in the upcoming effort, which will break in Q1.



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