Ziff Davis Launches ExtremeTech

Ziff Davis Internet went live on Monday with ExtremeTech (www.extremetech.com), its new Web site for “hardcore technologists.” The first in a series of Web site launches the company is planning for this year, ExtremeTech has a “hand-picked” staff of 30 and is headed by Bill Machrone, former editor-in-chief of PC Magazine.

“ExtremeTech was born out of our experiences with PC Magazine readers,” explained Machrone. “The most technically savvy layer of this audience clamored for more information. We … built this site to meet their needs.”

The site will include news, reviews and discussion forums. Prior to the site’s launch, the Internet Research Group was commissioned by Ziff Davis Internet to survey 1,000 IT professionals and computer enthusiasts. The majority said they expect to use ExtremeTech rather than one of its existing competitors.
From Adweek’s Technology Marketing Magazine