Zibara Takes Creative Helm at FutureBrand

NEW YORK FutureBrand, a division of McCann Erickson WorldGroup, has tapped Rony Zibara as executive creative director of North America, a new position, effective immediately, the agency said.

Zibara, 37, was most recently creative director for Pedersen Gesk in Toronto, which merged last year with FutureBrand. Zibara reports to FutureBrand worldwide president and COO Richard O’Leary, who said in a statement, “There is great momentum building at FutureBrand and it continues with Rony taking this new post as executive creative director for North America with greatly expanded responsibilities.