Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

The suitcases born from the oil fields are sleek, strong and stylish

Plenty of luggage brands now offer aluminum, but Zero Halliburton is the one that pioneered it.
Plenty of luggage brands now offer aluminum, but Zero Halliburton is the one that pioneered it. Adweek

On a recent winter afternoon, Tom Nelson looks over the display of luggage at Zero Halliburton’s flagship store in Manhattan. There’s nothing flashy about the place or its cases, which rest atop spindly black-metal stands below the trained gaze of spotlights. But the one thing that truly stands out is the silvery sheen of aluminum and the earth metal that’s stamped, crimped and brushed to form these pricey cases.

This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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