Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

The suitcases born from the oil fields are sleek, strong and stylish

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On a recent winter afternoon, Tom Nelson looks over the display of luggage at Zero Halliburton’s flagship store in Manhattan. There’s nothing flashy about the place or its cases, which rest atop spindly black-metal stands below the trained gaze of spotlights. But the one thing that truly stands out is the silvery sheen of aluminum and the earth metal that’s stamped, crimped and brushed to form these pricey cases.

“We like to lead with the fact that we have our heritage with this material,” Nelson says, running his finger along the concave edge of a carry-on case.



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This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.