Zentropy Wins Jacuzzi Web Duties

NEW YORK — Zentropy Partners has won Web duties for Jacuzzi Whirlpool Bath, the interactive agency said Wednesday.

The Hollywood-based i-shop, a part of McCann-Erickson WorldGroup’s MRM Partners Worldwide unit, landed the assignment after a two-month review of undisclosed agencies.

As a part of the project, Zentropy will redesign the Walnut Creek, Calif.-based client’s Web site ( http://www.jacuzzi.com/ ) in an effort to make it easier for customers to gather information and make purchase decisions. One of the goals is to simplify the ability to search through product lines. The scheduled launch is in the next few months. The budget is undisclosed.