Zenith Wins $180 Mil. Media Business of Miramax

LOS ANGELES Zenith Media in New York has been awarded the $180 million-plus media buying and planning business of Miramax without a review, sources said.

The win is the first movie studio account for the Publicis Groupe media network, which has pursued the category for some time. (Most recently, it was a finalist in The Walt Disney Co.’s $750 million media review, won in December 2001 by Publicis sibling Starcom.)

The incumbent on Miramax was Palisades Media Group, Santa Monica, Calif., which launched in 1996 with the studio as its flagship account. “We’ve had a great opportunity to work with them,” said Palisades president Roger Schaffner. “We’ve worked with two guys [Miramax leaders Bob and Harvey Weinstein] with the best instincts and minds in the business and we’ve had the opportunity to work with the best products in the business.”

Zenith declined comment. Miramax executives were not available. Miramax’s Chicago won the Academy Award for best picture this year. The studio has an ambitious slate of high-profile movies scheduled for release in 2003, including Cold Mountain and the next Quentin Tarantino film, Kill Bill.