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Insurance giant Aviva has appointed Zenith Optimedia as its global agency for traditional and digital media buying and planning.
The Publicis Groupe agency ousted various Aegis, Omnicom and WPP agency networks to bag the media account.
The appointment follows an extensive review of the company’s media supplier arrangements, called in September of last year, across 28 markets.
Overall, the work moving to Zenith Optimedia could be backed by as much as $250 million in annual ad expenditures, per sources.
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