Zenith Launches Pro Bono Concert Effort

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NEW YORK–Zenith Media Services will serve as pro bono media partner for “The Concert For New York,” a one-night, four-hour live performance featuring Paul McCartney, The Who, Mick Jagger, Eric Clapton and Billy Joel from Madison Square Garden.

Zenith will contact broadcasters and newspapers and try to get them to donate their time and space to promote the event, said Tim Jones, evp and director for client services and business development at the media shop.

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