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NEW YORK ZenithOptimedia and Beverly Hills, Calif.- based film production and talent management company The Firm announced a new partnership Friday to pursue branded entertainment opportunities for Zenith’s roster of clients.
The exclusive alliance (between the Firm and a media agency) is designed to generate product integration ideas across all media platforms including TV, film and online for ZenithOptimedia clients.
“Brand integration and entertainment is a top priority for our clients,” said Rich Hamilton, CEO, Americas for ZenithOptimedia in announcing the agreement.
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