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By Trevor Jensen
CHICAGO–With a slight modification of its venerable logo, the Zenith Electronics Corp. is set to launch its first national advertising campaign in five years this summer with work from Bagby & Co. here.
The $10 million-plus print and outdoor campaign will include national magazines, outdoor and promotions. The goal is to freshen Zenith’s rather old-fashioned image and let consumers know about the full line of television and home theater products offered by the Glenview, Ill.-based
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