Zasky Assumes StarLink Presidency

CHICAGO Ken Zasky has been promoted to president of Publicis Groupe’s StarLink unit here, according to the agency. The promotion is effective immediately.

Zasky, 39, has been the unit’s chief operating officer for the past five years. He replaces Scott Neslund, who has left the shop.

Zasky helped found the agency in 2000, positioning it as a place for creatively driven agencies and small to midsize clients to utilize resources of parent organization Starcom MediaVest Group, without getting lost in one of its bigger media siblings.

StarLink’s clients include Caterpillar, Chuck E. Cheese and E*Trade Financial. The company’s billings are estimated at $300 million.

“No one knows the StarLink model quite like Ken, and I have confidence that under his watch this small agency will continue to deliver on its vision of delivering big ideas to clients,” said SMG Americas CEO Renetta McCann in a statement. “Ken is a strategic leader and brings a wealth of experience and knowledge to his team, and that will make this transition totally seamless.”