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Zappos loves to tell stories about its customer service. The company is once again using its marketing to do just that with a colorful new brand campaign touting its 24/7 customer service and its shipping.
The new work from Plan A will be used throughout the holidays and during the first quarter of 2019. It is the largest television media buy Zappos has done in the past seven to eight years, according to Kedar Deshpande, vp of technology and quantitative marketing at Zappos.
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