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Omnicom Group’s GSD&M Idea City in Austin, Texas, has picked up advertising chores for Zale Corp., which operates the Zales, Zales Outlet, Gordon’s, Mappins and Peoples brands.
The jewelry retailer spent nearly $50 million in measured media during each of the past two years, though just $3 million on ads during the first half of 2010, per Nielsen.
The client had previously worked mainly with Dallas-based independent The Richards Group.
A multimedia effort for the U.S. and Canada covering TV, print, radio and out-of-home media is planned for early next year.
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