Yusuf Crosses Bay

Independent BuderEngel and Friends in San Francisco has hired Jabeen Yusuf from Oakland, Calif., agency Carol H. Williams as director of account management. At BuderEngel, Yusuf will work on urban marketing, using her knowledge of general and ethnic markets. Born in Pakistan and raised in Saudi Arabia, the trilingual Yusuf attended an international school before moving to New York to study marketing at the Fashion Institute of Technology. She has worked at Wells, Rich, Greene on Clairol and The History Channel. At Angotti, Thomas, Hedge, she was part of the team rebranding Fuji Film with the “Get the picture” campaign. Yusuf relocated to San Francisco during the dot.com era, marketing online digital sharing for Weave Innovations, a division of Storybox Network.