Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Yum! Brands has hired Kirshenbaum Bond + Partners as the agency for A&W Restaurants.
The New York independent shop will create a new brand positioning for the chain in part by introducing new products and redesigning A&W icons. The assignment came earlier this month and is based on an existing relationship between the client and agency.
The Louisville, Ky.-based YUM! Brands acquired A&W in May 2000, adding the chain to its restaurant portfolio that includes Taco Bell, KFC and Long John Silver’s.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in