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NEW YORK The GMC Yukon Hybrid SUV’s Super Bowl ad will take a sober look at the vehicle and its capabilities in a 60-second spot that trumpets innovation.
The ad aims to show consumers that they don’t have to compromise the advantages of a large vehicle, including towing capacity and space, to get improved gas mileage per the hybrid technology.
“Most people think of hybrids as tiny cars that they have to drive,” Mary Kubitskey, advertising manager for the General Motors’ GMC brand said.
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