Y&R/Wunderman Adds McCarthy as Group CD

LOS ANGELES Kevin McCarthy has been named group creative director at WPP Group’s Young & Rubicam Brands, according to the agency. Paul Carek was simultaneously elevated to creative director.

“I used to work with Kevin back at McCann [Erickson], and kept in touch with him,” said Penny Baldwin, North American managing partner at the San Francisco office of Y&R/Wunderman. “I know him to be a fan of integrated communications. He’s a terrific talent, a great manager with strong attributes, and we needed to add more senior people to the team to keep up with our growth.”

McCarthy, 41, was most recently executive creative director at neighboring WPP shop Grey, working on accounts such as Nokia and Sun Microsystems, and earlier founded aka Euro RSGG.

In the newly created position, McCarthy will lead Y&R/Wunderman’s business-to-business and technology group, which includes Advanced Micro Devices, Hitachi Data Systems, MSN TV and Symantec as clients. He reports to Brad Berg and Scott Larson, the shop’s co-executive creative directors.

Carek, 39, who hails from Interpublic Group’s Foote Cone & Belding, was promoted “in recognition for all of his contributions, especially to 7 Up and Sunkist, but not limited to his work on Cadbury Schweppes,” said Baldwin. “We needed a strong leader on all our consumer brands, just as [group creative director] Charlie McQuilkin has headed up Chevron.”

Carek also has worked on the Heavenly Mountain Resort, San Francisco International Film Festival and the University of California at Davis accounts.

Baldwin said the personnel moves work in conjunction with the agency’s bigger picture. “California has been brought closer together with the integration of Wunderman and Y&R,” she said. “I elected to do that, rather than have two management teams, and it is driving a sense of ownership.”