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LOS ANGELES Kevin McCarthy has been named group creative director at WPP Group’s Young & Rubicam Brands, according to the agency. Paul Carek was simultaneously elevated to creative director.
“I used to work with Kevin back at McCann [Erickson], and kept in touch with him,” said Penny Baldwin, North American managing partner at the San Francisco office of Y&R/Wunderman. “I know him to be a fan of integrated communications. He’s a terrific talent, a great manager with strong attributes, and we needed to add more senior people to the team to keep up with our growth.”
McCarthy,
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