Y&R’s Goldsmith Adds N.A. Role

NEW YORK Gary Goldsmith, chief creative officer at the headquarters of Young & Rubicam here since November, has added the role of CCO for North America, a new post, the WPP Group agency confirmed.

In his new role, Goldsmith is tasked with driving creative standards across offices in the region, leading key new business pitches and recruiting talent.

Goldsmith, 51, will retain his New York duties and continue to report to North American CEO Gord McLean, with a dotted line to worldwide creative director Michael Patti.

“In a very short time, Gary has reinvigorated the New York office creatively and it will continue to be his first priority,” said McLean, in a statement. “In his expanded role, Gary will be able to help inspire the terrific creative talent we have across the network.”

Goldsmith, former U.S. chairman and chief creative officer at Interpublic Group’s Lowe in New York, becomes part of a regional management team that includes McLean and chief marketing officer Sally Kennedy. All three are based in New York.

At the global level, Y&R last week filled its worldwide CEO post with an insider: Hamish McLennan, former CEO of Y&R Brands in Australia and New Zealand. McLennan succeeded Ann Fudge, who remains worldwide chairman and CEO of Y&R Brands, which includes Wunderman, Burson-Marsteller and Landor Associates.