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Newly Reinstalled CEO Vick Leads Successful Bid Over BBDO
NEW YORK–Young & Rubicam has bested BBDO to land the $100 million corporate-image account of Computer Associates Interna-tional, sources said last week.
The selection came after two weeks of compensation negotiations between the Islandia, N.Y., client and the two New York shops.
The two emerged as finalists after pitches by four agencies last month [Adweek, June 4]. The other shops were DDB Worldwide and D’Arcy Masius Benton & Bowles.
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