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NEW YORK Jaguar said today it is unveiling a new tagline and updated corporate logo from its national agency, Young & Rubicam, which will debut in a national campaign breaking April 16. It marks Jaguar’s first image campaign since 1996.
The intention of the new tag, “Born to perform,” is to project a more contemporary image and to emphasize the advanced technology and performance of the vehicle lineup, the automaker said. It replaces the two-year-old tag, “Art of performance.”
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